![]() ![]() More than 1.8 billion consumer products have been sold in over 100 countries, and there are even location-based experiences, such as theme parks and play areas. Fast forward to today and the studio has released two full-length animated movies - which, the company tells us, are just shy of becoming a $500 million franchise in their own right - plus animation series across Netflix and YouTube that have racked up over 10 billion views. Success in the mobile market emboldened Rovio to look elsewhere, and the full potential of the brand's appeal was soon tested in other areas. The original Angry Birds was initially driven by its free-to-play Lite version, but regular updates to the $0.99 full game kept it at the top of the full-year download charts for years to come And while Temple Run took the top spot in the combined charts, the original Angry Birds was still going strong, taking No.1 on Android. The following year, it held four positions in the Top Ten across both iOS and Google Play, thanks to the release of Angry Birds Space. Rio and Seasons were respectively the third and fourth most downloaded games of the year - and the original was still comfortably at the top of the charts, giving Rovio three of the five biggest mobile games of 2011. The two games proved Rovio was onto something with its casual but compelling formula. The 2011 movie tie-in Angry Birds Rio added boss fights and different objectives to the franchise. This was first demonstrated in 2010, when Rovio released Angry Birds Seasons, which introduced themed levels with their own subtly different mechanics. Rovio built on this success with content updates and multiple titles with different themes." "Being one of the first games in mobile to truly leverage the possibilities of smartphones with touch and gesture control that translated into instant feedback, innovative yet simple gameplay. "Angry Birds' initial success was due to a number of factors, but most notable was its mobile-centric design, says Donny Kristianto, App Annie's market insights manager. The way we view mobile gaming" Donny Kristianto, App Annie Meanwhile, the more established game studios were struggling to adapt existing franchises for mobile with unintuitive controls and gameplay attempting to emulate the console or PC experience on a touch screen. Even the self-published premium version was the eighth most downloaded game (thanks, no doubt, to its low price of $0.99), beating the likes of Farmville and Hungry Shark.Īpp Annie says Rovio was one of the many independent developers that benefited from the shorter development and publishing cycle introduced with the App Store, as well as the ability to self-publish. By that point, the game's broad appeal had started to show - the original free-to-play Lite version (remember those?) was the most downloaded game of 2010, according to App Annie, outperforming Cut The Rope, Paper Toss and other early mobile hits. Originally published by Chillingo, Rovio took back control when Electronic Arts acquired the publisher a year later. ![]() Angry Birds launched on December 11, 2009, around 18 months after the iOS App Store debuted. Rovio's bird-flinging, structure-smashing, pig-crushing phenomenon was one of the earliest successes to emerge from the new world of smartphone gaming. ![]() Today, Angry Birds turns ten years old, and there is perhaps no finer example of how dramatically the mobile market has evolved in that time. ![]()
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